Redwood Toxicology Lab

Redwood Toxicology Laboratory's sales team saves 11K work hours in one year by migrating from ACT! CRM to Sales Cloud

  • 100%

    Increase in productivity for Sales team
  • 11K

    hours of work saved in one year


  • Multiple, poorly integrated systems to manage sales and customer data.
  • Data management system was error-prone and inefficient.
  • Sales team was spending a combined 89 hours per day on manual data entry and data management.


  • Synaptic AP transformed 10 years’ worth of disparate data and migrated it to Sales Cloud.
  • Redesigned old workflows within Salesforce and streamlined them through several integrations.
  • Gave RTL a 360-degree view of their customers inside Salesforce.
  • Enabled RTL to perform time-consuming tasks in a single click.

Value / Results

  • 100% increase in productivity for sales team. 11,000 hours of work saved in one year.
  • Management is making better, data-driven decisions with KPI dashboards and reports.
  • Sales reps are personalizing and automating customer communications.
  • RTL is benefitting from cleaner, richer sales and customer data.

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